How to Fix Bad Send Rank on Email Marketing Wix: If your emails are landing in spam folders or getting low engagement, your send rank might be the culprit. A bad send rank can hurt your email deliverability, making it harder to reach your audience. In this guide, we’ll break down why your send rank is low, the common mistakes to avoid, and actionable steps to improve it. By following these strategies, you can boost your sender reputation, increase open rates, and make your Wix email marketing more effective. Let’s get started! 🚀
Table of Contents
Introduction
If you’re using Wix email marketing to reach your audience but struggling with low deliverability, bad send rank might be the culprit. But what exactly is send rank, and why does it matter?
In simple terms, send rank is like a credit score for your emails. It determines whether your emails land in the inbox, the spam folder, or don’t get delivered at all. The better your send rank, the higher the chances of your emails reaching your subscribers. But when it drops, your email marketing efforts on Wix can take a serious hit.
Why Send Rank Matters for Wix Email Marketing Users
Wix provides a built-in email marketing system, making it easy for businesses, bloggers, and entrepreneurs to connect with their audience. However, if your send rank is bad, it means your emails are not being trusted by email providers like Gmail, Yahoo, or Outlook.
A poor send rank can lead to:
✅ Low email deliverability – Your emails might not even reach inboxes.
✅ Higher spam complaints – More people marking your emails as spam.
✅ Lower open rates – Fewer people engaging with your content.
✅ Limited email sending – Wix may restrict your ability to send emails if your ranking drops too low.
For anyone relying on Wix email marketing to grow their business, fixing a bad send rank is crucial to success.
Common Issues Leading to a Bad Send Rank
1️⃣ Low Engagement Rates – If recipients don’t open or click your emails, email providers assume your content is irrelevant or spammy.
2️⃣ High Bounce Rate – Sending emails to invalid or inactive addresses increases bounces, signaling that you’re not maintaining a clean list.
3️⃣ Spam Complaints – If too many people mark your emails as spam, email providers will block future messages.
4️⃣ Sending Too Many Emails – Overloading subscribers with emails can trigger spam filters and lower your reputation.
5️⃣ Unverified Email Lists – If you use purchased or outdated email lists, it damages your sender credibility.
But don’t worry! Fixing a bad send rank on Wix is completely possible with the right strategies. In this guide, we’ll walk through actionable steps to improve your send rank, boost email deliverability, and get better results from your Wix email campaigns.
Understanding Send Rank in Wix Email Marketing
Imagine sending out a big email campaign through Wix email marketing, expecting a great response—only to realize that most of your emails never even made it to your subscribers’ inboxes. Frustrating, right? This is where send rank comes in.
Send rank is Wix’s internal scoring system that determines the reputation and deliverability of your emails. Think of it as your email credibility score—if it’s high, your emails land in inboxes; if it’s low, they might end up in spam or not be delivered at all.
How Wix Determines Your Send Rank
Wix doesn’t publicly share the exact algorithm behind send rank, but several key factors influence it:
✅ Engagement Rates – If people open, click, and reply to your emails, your send rank improves. If they ignore or delete them, it drops.
✅ Spam Complaints – The more recipients mark your emails as spam, the worse your send rank gets.
✅ Bounce Rate – Sending emails to invalid or inactive addresses lowers your credibility.
✅ Sending Behavior – If you send emails too frequently or in large batches, it can trigger spam filters and hurt your rank.
✅ List Quality – Using purchased, scraped, or outdated email lists can cause high bounces and spam complaints, reducing your score.
Why a Bad Send Rank Hurts Your Wix Email Marketing
If your send rank is too low, Wix may:
❌ Limit your sending capabilities or pause your campaigns.
❌ Reduce email deliverability, causing emails to land in spam folders.
❌ Flag your account as high-risk, making it harder to send future campaigns.
Essentially, a bad send rank on Wix email marketing can completely derail your email efforts. But the good news? It’s fixable with the right strategies!
Common Reasons for a Bad Send Rank on Wix
So, you’ve noticed that your emails aren’t reaching your subscribers like they used to. Maybe they’re landing in spam, or worse—not being delivered at all. The culprit? A bad send rank on Wix email marketing.
Your send rank is determined by how well your emails perform. If your emails get low engagement, high bounces, or spam complaints, email providers like Gmail and Yahoo start seeing you as an unreliable sender. Let’s break down the most common reasons this happens—and how to fix them.
1. Low Email Engagement (Open Rates & Click Rates)
If your subscribers aren’t opening or clicking on your emails, it signals to email providers that your content isn’t valuable. Over time, this low engagement drags down your send rank.
Why this happens:
❌ Your subject lines aren’t compelling enough.
❌ Your content isn’t relevant or engaging.
❌ You’re sending emails too often (or not often enough).
How to fix it:
✅ Write attention-grabbing subject lines (keep them short and curiosity-driven).
✅ Personalize emails using the recipient’s name and past interactions.
✅ Test different sending times to see when your audience is most active.
2. High Bounce Rates
Bounce rate refers to the percentage of emails that never reach the recipient’s inbox. A high bounce rate negatively impacts your send rank because it tells Wix and email providers that your list may be low-quality.
Why this happens:
❌ You’re sending emails to invalid or outdated addresses.
❌ Some recipients provided fake emails when signing up.
❌ Your domain or IP address is flagged as suspicious.
How to fix it:
✅ Clean your email list regularly – remove inactive or invalid emails.
✅ Use double opt-in so only valid subscribers make it onto your list.
✅ Avoid buying email lists (they usually contain fake or outdated emails).
3. Spam Complaints from Recipients
If people mark your emails as spam, your send rank on Wix takes a major hit. Email providers assume your messages are unwanted, and Wix may limit or suspend your email sending privileges.
Why this happens:
❌ You’re emailing people who never signed up for your list.
❌ Your content feels too promotional or looks like spam.
❌ You don’t include an easy way to unsubscribe.
How to fix it:
✅ Only email people who opted in to receive your messages.
✅ Make sure your emails provide real value, not just sales pitches.
✅ Add a clear unsubscribe link in every email (this reduces spam complaints).
4. Sending Emails to Unverified or Inactive Email Lists
If you’re sending emails to people who never open your messages, your engagement rate drops—and so does your send rank. Email providers track how recipients interact with your emails, so sending to inactive subscribers weakens your reputation.
Why this happens:
❌ Your list is outdated, with many inactive users.
❌ You collected emails from questionable sources.
❌ You’re not segmenting your list, so inactive users keep getting emails.
How to fix it:
✅ Re-engage inactive subscribers with special offers or feedback emails.
✅ Remove people who haven’t engaged in 3-6 months.
✅ Segment your list and send targeted content to the most engaged users.
How to Improve Your Email List Quality
Imagine spending hours crafting the perfect email campaign, only to find out that most of your emails never get opened—or worse, never get delivered. If that sounds familiar, the problem might not be your content—it could be your email list quality dragging down your send rank on Wix email marketing.
A high-quality email list is the foundation of successful email marketing. If your list is full of inactive, unverified, or uninterested recipients, your send rank drops, leading to poor deliverability. The good news? Fixing it is easier than you think. Let’s go over three powerful ways to improve your email list quality and boost your Wix send rank.
1. Use Double Opt-In for Better Subscriber Quality
One of the best ways to ensure that your email list is filled with engaged and interested subscribers is by using double opt-in.
What is Double Opt-In?
Double opt-in means that after someone subscribes to your email list, they receive a confirmation email asking them to verify their subscription by clicking a link. Only after they confirm are they officially added to your list.
Why It Improves Send Rank on Wix Email Marketing
✅ Ensures only real, interested users join your list.
✅ Reduces spam complaints and fake signups.
✅ Helps maintain a healthy engagement rate, boosting your send rank.
How to Set Up Double Opt-In on Wix
1️⃣ Go to Wix Email Marketing Settings.
2️⃣ Enable double opt-in for new subscribers.
3️⃣ Customize your confirmation email to make it engaging and on-brand.
Using double opt-in might reduce the number of people signing up, but the trade-off is a higher-quality list that will actually engage with your emails.
2. Regularly Clean Your Email List (Remove Inactive Subscribers)
An outdated email list is like a garden full of weeds—it suffocates the good plants. Keeping inactive subscribers on your list hurts your open rates, increases bounce rates, and damages your send rank.
Signs That a Subscriber Is Inactive
❌ They haven’t opened your emails in 3-6 months.
❌ They never click on any links.
❌ Your emails to them keep bouncing.
How to Clean Your Email List Without Losing Good Subscribers
✅ Send a re-engagement campaign – A friendly “We miss you!” email with a special offer or survey.
✅ Remove hard bounces immediately – If an email address is invalid, delete it.
✅ Segment your list – Put inactive users in a separate list and send them fewer emails.
A clean list means better engagement, which tells Wix and email providers that your emails are valuable—improving your send rank.
3. Avoid Purchased Email Lists (They Kill Your Send Rank!)
Buying an email list might seem like a shortcut to growing your audience, but it’s actually one of the fastest ways to ruin your send rank on Wix email marketing.
Why Purchased Lists Are a Bad Idea
❌ They contain unverified, outdated, or fake emails.
❌ Many people on the list never agreed to receive emails from you (leading to spam complaints).
❌ Email providers track spam complaints, and if your emails get flagged too often, your Wix account could be restricted.
What to Do Instead
✅ Grow your email list organically with high-quality lead magnets (freebies, discounts, exclusive content).
✅ Use pop-ups and signup forms on your Wix website to capture real subscribers.
✅ Engage with your audience on social media and blogs to build trust before they subscribe.
Building an email list the right way takes time, but it ensures that you’re emailing real people who actually want to hear from you—which boosts your send rank and deliverability.
Optimizing Email Content for Better Engagement
You’ve built your email list and cleaned it up, but there’s still one big challenge—getting people to actually open and engage with your emails. If your subscribers aren’t opening, clicking, or reading your emails, your send rank on Wix email marketing will continue to suffer.
The solution? Optimizing your email content so it grabs attention, feels personal, and encourages action. Here’s how to do it:
1. Crafting Compelling Subject Lines
Your subject line is the first impression—it determines whether someone opens your email or ignores it. If it doesn’t spark curiosity or provide value, your email might never be seen.
Tips for Writing High-Performing Subject Lines
✅ Keep it short and punchy (under 50 characters).
✅ Use power words that evoke curiosity or urgency (e.g., “Last Chance,” “Exclusive Offer,” “Unlock”).
✅ Personalize it with the recipient’s name or interests (e.g., “John, You’ll Love This AI Tool!”).
✅ Use numbers or lists (e.g., “5 Secrets to Boosting Email Open Rates”).
✅ Avoid spammy words like “FREE,” “100% Guaranteed,” or too many exclamation marks.
Example Subject Lines That Work
🔹 “You’re Missing Out! Here’s What’s Inside…”
🔹 “🔥 Limited-Time Deal: 50% Off for You, [First Name]!”
🔹 “5 Email Mistakes Killing Your Send Rank (And How to Fix Them)”
A strong subject line boosts open rates, which signals to Wix and email providers that your content is valuable—improving your send rank.
2. Personalizing Emails to Increase Open Rates
People don’t want generic mass emails—they want emails that feel like they were written just for them. Personalization helps build trust, increase engagement, and improve deliverability.
Ways to Personalize Your Emails
✅ Use the recipient’s first name in the subject line or opening sentence.
✅ Segment your email list so people receive content tailored to their interests.
✅ Send emails based on user behavior, like past purchases or website visits.
✅ Use dynamic content, such as personalized product recommendations.
Example of a Personalized Email Opening:
👎 Bad: “Dear Customer, Check out our latest offers.”
👍 Good: “Hey Sarah, We Noticed You Love AI Tools—Here’s One You’ll Love!”
When subscribers feel like your email is meant for them, they’re more likely to engage—helping fix a bad send rank on Wix email marketing.
3. Writing Engaging Content to Improve Click-Through Rates (CTR)
Once someone opens your email, the next challenge is keeping them engaged and getting them to take action. If your content is boring, too long, or not actionable, they’ll close the email without clicking—which lowers engagement and affects your send rank.
Tips for Writing Engaging Email Content
✅ Make it scannable – Use short paragraphs, bullet points, and subheadings.
✅ Hook them in the first sentence – Start with a question, bold statement, or exciting news.
✅ Use a conversational tone – Write like you’re talking to a friend.
✅ Include a strong call-to-action (CTA) – Tell readers exactly what to do next (e.g., “Claim Your Discount Now”).
✅ Use compelling visuals – People engage more with emails that have images, GIFs, or buttons.
Example of an Engaging Email Format
📢 Subject: “Sarah, We Have Something Special for You 🎁”
👋 Hey Sarah,
We noticed you’ve been exploring our AI tools, so we thought you’d love this exclusive 50% discount on [Tool Name]! 🚀
💡 Why You’ll Love It:
✔️ Boosts productivity instantly
✔️ Super easy to use
✔️ Limited-time offer just for you
🎯 [Claim Your Discount Now]
By making your emails engaging, valuable, and easy to read, you’ll see higher click-through rates, which improves your send rank on Wix email marketing.
Reducing Spam Complaints and Bounce Rates
Imagine putting effort into crafting the perfect email, only for it to land in the spam folder or bounce back undelivered. Frustrating, right? If this keeps happening, your send rank on Wix email marketing takes a hit, reducing your chances of reaching your subscribers.
The good news? You can fix this issue by understanding why emails go to spam, giving people an easy way to unsubscribe, and avoiding words that trigger spam filters. Let’s break it down step by step.
1. Understanding Why Emails Land in Spam
Email providers like Gmail and Outlook use smart spam filters to decide whether an email is safe or suspicious. If too many of your emails end up in spam, Wix and other email providers may lower your sender reputation—making it harder to reach inboxes in the future.
Common Reasons Your Emails Go to Spam
❌ Your recipients mark your emails as spam – If too many people hit the “Spam” button, email providers assume you’re sending unwanted messages.
❌ Your email content looks suspicious – Using too many promotional phrases (like “100% FREE!!!”) can trigger spam filters.
❌ You’re sending to inactive or fake email addresses – This increases bounce rates and damages your send rank.
❌ Your emails lack authentication – Email providers check if your domain is verified using SPF, DKIM, and DMARC records.
How to Prevent Your Emails from Going to Spam
✅ Ask subscribers to whitelist your email address (add you to their contacts).
✅ Send emails only to people who opted in—never to random lists.
✅ Use a verified sender domain in Wix to build credibility.
✅ Avoid excessive use of spammy words (more on that below!).
2. Adding Unsubscribe Links to Prevent Spam Complaints
One of the biggest reasons for a bad send rank on Wix email marketing is too many spam complaints. If people feel stuck with your emails and don’t see a way out, they’ll mark your emails as spam instead of unsubscribing—hurting your sender reputation.
Why an Unsubscribe Link Is a Must
🚀 It’s legally required (CAN-SPAM Act, GDPR).
🚀 It reduces spam complaints by giving users an easy way to opt out.
🚀 It improves email deliverability because only engaged users remain on your list.
Best Practices for an Effective Unsubscribe Process
✅ Place the unsubscribe link at the bottom of every email.
✅ Make it clear and easy to find (no tiny, hidden text!).
✅ Offer preferences instead of full unsubscribing—let users choose fewer emails instead of opting out completely.
3. Avoiding Spam-Trigger Words in Emails
Certain words and phrases activate spam filters, especially when used excessively. If your email sounds too promotional or too good to be true, it might end up flagged as spam.
Common Spam-Trigger Words to Avoid
❌ Too salesy: “Buy now,” “Make money fast,” “Limited-time offer”
❌ Over-promising: “100% guaranteed,” “Risk-free,” “No cost”
❌ Clickbait-y: “Act now,” “Hurry, before it’s gone,” “You won’t believe this”
❌ Financial phrases: “Get rich quick,” “Cash bonus,” “Lowest price”
What to Do Instead?
✅ Use natural, conversational language instead of sounding overly promotional.
✅ Limit the use of ALL CAPS and exclamation marks.
✅ Make your emails sound like a helpful message, not an ad.
Best Practices for Sending Emails on Wix
Sending emails isn’t just about crafting the perfect message—it’s also about sending them at the right time, right frequency, and in the right way. If you’re not careful, even the best emails can end up ignored, in spam, or causing a bad send rank on Wix email marketing.
To make sure your emails land in inboxes and get the engagement they deserve, follow these best practices for sending emails on Wix.
1. Optimal Sending Frequency to Prevent Spam Classification
One of the biggest mistakes email marketers make is sending too many emails too quickly. This can annoy your subscribers, cause spam complaints, and damage your send rank on Wix email marketing.
How Often Should You Send Emails?
✅ 1-2 emails per week – Ideal for keeping your audience engaged without overwhelming them.
✅ 3-4 emails per week – Works well for active promotions but should be done carefully.
✅ Daily emails – Only recommended for highly engaged lists or time-sensitive campaigns.
💡 Pro Tip: Pay attention to open rates, unsubscribes, and spam complaints. If people stop engaging or start unsubscribing, you may be emailing them too often.
2. Choosing the Right Sending Time for Maximum Engagement
Timing can make or break your email campaign. Even the best email won’t perform well if sent at the wrong time—when your audience is asleep, busy, or not in the mood to check emails.
Best Times to Send Emails (Based on Industry Data)
📅 Tuesday, Wednesday, and Thursday – Generally, the best days for engagement.
⏰ 9 AM – 11 AM – Many people check their emails in the morning.
⏰ 1 PM – 3 PM – Great for post-lunch browsing.
⏰ 6 PM – 9 PM – Some people check emails in the evening before bed.
💡 Pro Tip: Test different times for your audience. If you’re targeting professionals, early mornings may work best. If your audience is casual consumers, evenings may perform better.
3. A/B Testing Email Campaigns for Better Performance Insights
Not sure which subject line works best? Wondering if a GIF or a static image will get more clicks? The answer lies in A/B testing (also called split testing).
How to Run an A/B Test in Wix Email Marketing
🔹 Step 1: Choose one variable to test (e.g., subject line, CTA, sending time).
🔹 Step 2: Send two versions (A and B) to small test groups.
🔹 Step 3: Track which version performs better.
🔹 Step 4: Send the winning version to the rest of your list.
What Can You A/B Test?
✅ Subject Lines: Test short vs. long, emojis vs. no emojis.
✅ Email Layouts: Plain text vs. image-heavy emails.
✅ Call-to-Action (CTA): “Shop Now” vs. “Claim Your Offer.”
✅ Sending Times: Morning vs. evening emails.
💡 Pro Tip: Always test one variable at a time for the most accurate results.
Improving Email Deliverability on Wix
Ever sent out an email campaign, only to realize that most of your emails never reached the inbox? If your emails are getting lost in spam folders or completely undelivered, it’s a major problem for your send rank on Wix email marketing.
The good news? You can fix this issue by improving your email deliverability. This means making sure your emails are properly authenticated, using a professional sender address, and formatting emails correctly. Let’s break it down.
1. Authenticating Emails with SPF, DKIM, and DMARC
One of the biggest factors affecting deliverability is email authentication. If your emails aren’t properly authenticated, email providers (like Gmail, Yahoo, Outlook) may flag them as suspicious, even if they’re legitimate.
What Are SPF, DKIM, and DMARC?
✅ SPF (Sender Policy Framework): Helps email providers verify that your emails are sent from an authorized mail server.
✅ DKIM (DomainKeys Identified Mail): Adds a digital signature to your emails to prove they haven’t been tampered with.
✅ DMARC (Domain-based Message Authentication, Reporting, and Conformance): Tells email providers how to handle unauthenticated emails (e.g., reject or quarantine them).
How to Set Up Authentication in Wix?
1️⃣ Go to your domain settings in Wix.
2️⃣ Look for email authentication options (SPF, DKIM, DMARC).
3️⃣ Follow Wix’s setup guide to update your DNS records with your domain provider (like GoDaddy, Namecheap, etc.).
4️⃣ Test your email authentication using tools like MXToolbox or Google’s Postmaster Tools.
💡 Pro Tip: Proper email authentication improves deliverability and trust, reducing the chances of your emails being marked as spam.
2. Using a Custom Domain Email Address Instead of a Free One
Imagine getting a marketing email from yourbusiness@gmail.com vs. hello@yourbusiness.com. Which one seems more trustworthy?
Using a free email address (like Gmail, Yahoo, Outlook) for your campaigns is a big mistake. Email providers often flag them as unprofessional and reduce their deliverability in bulk email campaigns.
Why You Should Use a Custom Domain Email
✅ Looks more professional and credible.
✅ Prevents emails from getting flagged as spam.
✅ Improves brand recognition and trust.
✅ Increases email open rates.
How to Get a Custom Domain Email in Wix?
1️⃣ Go to your Wix dashboard.
2️⃣ Purchase a domain (if you don’t have one already).
3️⃣ Set up a professional email address (e.g., contact@yourbusiness.com) using Wix’s email services or third-party providers like Google Workspace.
4️⃣ Update your sender details in Wix Email Marketing to use your new email.
💡 Pro Tip: Custom domain emails help improve your send rank on Wix email marketing and ensure your messages are trusted by inbox providers.
3. Avoiding Too Many Images or Links in Emails
Did you know that email providers scan your emails for too many images or links? If your email is overloaded with visuals and external links, it might get flagged as spam—hurting your send rank on Wix email marketing.
Why Too Many Images or Links Hurt Deliverability
🚫 Emails with too many images can trigger spam filters.
🚫 Large image-heavy emails load slowly and may be blocked by some email clients.
🚫 Too many external links make your email look like a phishing attempt.
Best Practices for Balancing Text, Images, and Links
✅ Use a 60/40 ratio – 60% text, 40% images.
✅ Keep the total number of links low – No more than 3-4 links per email.
✅ Always add ALT text to images – If images don’t load, your message is still readable.
✅ Avoid using one big image as your entire email – Many email providers block image-only emails.
💡 Pro Tip: If your email must contain multiple images (e.g., for e-commerce or product promotions), balance it with enough text to avoid spam filters.
Monitoring and Analyzing Wix Email Performance
Sending emails without tracking their performance is like driving with your eyes closed—you have no idea if you’re heading in the right direction. To fix a bad send rank on Wix email marketing, you need to monitor, analyze, and optimize your campaigns based on real data.
Wix provides powerful email marketing analytics that can help you track your send rank, open rates, bounce rates, and overall engagement. Let’s explore how you can use these insights to improve your email deliverability and maximize results.
1. How to Track Send Rank Performance in Wix
Your send rank on Wix email marketing is a crucial metric that determines your email deliverability and sender reputation. A low send rank means your emails are more likely to land in spam or get blocked, while a high send rank ensures better inbox placement.
Steps to Track Your Send Rank in Wix
🔹 Log into your Wix account and go to the Wix Email Marketing dashboard.
🔹 Check your sender reputation and email performance metrics under campaign reports.
🔹 Monitor delivery rates, bounce rates, and spam complaints—all of which affect your send rank.
🔹 Compare past campaign performance to spot trends and see if your send rank is improving or declining.
💡 Pro Tip: If you notice a sudden drop in your send rank, check for high bounce rates, spam complaints, or a decrease in engagement—these are signs that something needs fixing.
2. Using Wix Analytics Tools to Monitor Open Rates, Bounce Rates, and Engagement
Knowing how your subscribers interact with your emails is key to improving your email marketing strategy. Wix offers built-in analytics that helps track important metrics like:
📩 Open Rate – The percentage of recipients who opened your email.
📤 Bounce Rate – The percentage of emails that failed to be delivered.
⚠️ Spam Complaints – The number of recipients who marked your email as spam.
📊 Click-Through Rate (CTR) – The percentage of recipients who clicked on a link inside your email.
⏳ Unsubscribe Rate – The number of people who opted out after receiving your email.
How to Access Wix Email Analytics?
✅ Step 1: Go to Wix Email Marketing > Campaign Reports.
✅ Step 2: Click on a campaign to view detailed stats.
✅ Step 3: Analyze key metrics and compare them across multiple campaigns.
✅ Step 4: Identify patterns—if your open rates are low, your subject lines might need improvement. If your bounce rate is high, your email list might need cleaning.
💡 Pro Tip: Aim for an open rate above 20% and a bounce rate below 2% for healthy email performance.
3. Making Data-Driven Decisions to Improve Email Deliverability
Tracking email performance is only useful if you take action based on the data. If your emails aren’t performing well, here’s how you can make smart adjustments:
What to Do if Your Open Rates Are Low?
🔹 Test different subject lines – Use curiosity, urgency, or personalization.
🔹 Send emails at different times – Try mornings, afternoons, or evenings.
🔹 Improve sender reputation – Ensure your domain is authenticated (SPF, DKIM, DMARC).
What to Do if Your Bounce Rate is High?
🔹 Remove invalid email addresses – Clean your email list regularly.
🔹 Use double opt-in – Ensure only real subscribers join your list.
🔹 Check your email formatting – Avoid too many links or spam-trigger words.
What to Do if Your Emails Are Landing in Spam?
🔹 Use a custom domain email instead of free Gmail/Yahoo accounts.
🔹 Avoid spammy words like “FREE,” “Urgent,” or “Limited Time Offer.”
🔹 Encourage engagement – Ask subscribers to reply or add you to their contacts.
💡 Pro Tip: Always A/B test your emails before sending them to your full list. This helps you identify what works best in terms of subject lines, content, and sending times.
Conclusion & Final Tips
If you’ve been struggling with how to fix a bad send rank on Wix email marketing, you’re not alone. Email deliverability issues can be frustrating, but the good news is that they can be fixed with the right approach.
By now, you’ve learned the key strategies to improve your send rank and ensure your emails land in inboxes—not spam folders. Let’s do a quick recap and outline final actionable steps to keep your email marketing on track.
Recap of Key Strategies to Fix a Bad Send Rank
Here’s a quick summary of what we covered:
✅ Improve Your Email List Quality – Use double opt-in, clean your list regularly, and avoid purchased emails.
✅ Optimize Your Email Content – Write compelling subject lines, personalize messages, and focus on engagement.
✅ Reduce Spam Complaints & Bounce Rates – Add unsubscribe links, avoid spammy words, and keep a healthy sender reputation.
✅ Follow Best Sending Practices – Send emails at the right frequency and time, and A/B test campaigns for better results.
✅ Boost Email Deliverability – Authenticate emails with SPF, DKIM, and DMARC, use a custom domain email, and format emails properly.
✅ Monitor & Analyze Performance – Track open rates, bounce rates, and engagement in Wix analytics to make data-driven improvements.
Each of these steps helps restore and maintain a high send rank, making your email marketing more effective.
Final Actionable Steps for Better Email Marketing on Wix
If you’re serious about improving your send rank on Wix email marketing, follow these steps consistently:
📝 Step 1: Audit your email list – Remove inactive or unverified subscribers.
📨 Step 2: Test different email subject lines to boost open rates.
📊 Step 3: Check Wix analytics weekly to monitor performance trends.
🔍 Step 4: Authenticate your emails with SPF, DKIM, and DMARC.
📅 Step 5: Follow a consistent sending schedule (not too frequent, not too rare).
📣 Step 6: Encourage engagement by asking subscribers to reply or whitelist your emails.
💡 Pro Tip: If your emails still aren’t performing well, consider A/B testing to find what resonates best with your audience.
Stay Consistent & Monitor Progress
Improving your send rank isn’t a one-time fix—it’s an ongoing process. As you apply these strategies, keep an eye on your performance metrics and adjust when needed.
🚀 Stay patient, keep optimizing, and your email marketing on Wix will improve over time.
Need help tracking your progress? Set a monthly email performance review to analyze your open rates, bounce rates, and engagement—this will help you stay ahead of deliverability issues.
Now it’s your turn! Start applying these strategies today, and watch your emails reach more inboxes, generate better engagement, and improve conversions!
Would you like me to make any adjustments before you finalize this blog? 😊
Frequently Asked Questions (FAQs)
Here are some common questions about how to fix a bad send rank on Wix email marketing, along with clear and actionable answers.
1. What is a send rank in Wix email marketing?
A send rank is a measure of your email sender reputation in Wix. It determines whether your emails will land in inboxes, spam folders, or get blocked entirely. A higher send rank means better email deliverability and engagement.
2. Why is my send rank on Wix email marketing bad?
A bad send rank is usually caused by:
🔹 Low engagement rates (low open and click-through rates).
🔹 High bounce rates (sending emails to inactive or invalid addresses).
🔹 Spam complaints from recipients.
🔹 Sending to unverified or purchased email lists.
3. How can I improve my send rank on Wix email marketing?
To fix a bad send rank on Wix, follow these steps:
✅ Use double opt-in to ensure quality subscribers.
✅ Regularly clean your email list to remove inactive addresses.
✅ Avoid spam trigger words and provide clear unsubscribe links.
✅ Optimize subject lines and email content for better engagement.
✅ Authenticate emails with SPF, DKIM, and DMARC to improve deliverability.
4. How often should I send emails on Wix to avoid spam classification?
The ideal frequency depends on your audience, but generally:
📅 Once per week – Keeps your audience engaged without overwhelming them.
📅 Twice per month – Ideal for newsletters and updates.
📅 More than twice per week – Can lead to unsubscribes and spam complaints if not managed well.
5. What is the best time to send emails on Wix for higher engagement?
Studies suggest that the best times to send emails for higher open rates are:
🕘 Tuesday – Thursday between 9 AM – 11 AM
🌆 Evenings around 6 PM – 8 PM (for after-work engagement)
However, A/B testing different send times can help find what works best for your audience.
6. How can I track my email performance on Wix?
Wix provides email marketing analytics that track:
📊 Open rates – Percentage of recipients who opened your email.
📊 Bounce rates – Number of undelivered emails.
📊 Click-through rates (CTR) – Percentage of recipients who clicked a link.
📊 Spam complaints – Number of people marking your email as spam.
To check these metrics, go to Wix Email Marketing > Campaign Reports.
7. Why are my emails landing in the spam folder?
Your emails may be flagged as spam due to:
❌ Spam-trigger words in subject lines (e.g., “FREE,” “Urgent,” “Limited Time”).
❌ Lack of authentication (SPF, DKIM, DMARC not set up).
❌ Too many links or images in your email.
❌ Recipients marking your emails as spam due to irrelevant content.
8. Can I use a free email address (Gmail/Yahoo) for Wix email marketing?
It’s not recommended. Instead, use a custom domain email (e.g., yourname@yourbusiness.com) to improve email deliverability and avoid being flagged as spam.
9. What happens if my Wix send rank remains low despite improvements?
If your send rank remains low, try these solutions:
🔹 Pause sending for a while and clean your email list.
🔹 Send highly engaging emails to your most active subscribers first.
🔹 Slowly rebuild your reputation with personalized and relevant content.
🔹 Reach out to Wix support for further insights on your sender reputation.
10. Can I recover a damaged sender reputation on Wix?
Yes! If you consistently apply best practices, your sender reputation can recover over time. Focus on:
✔️ Sending only to engaged subscribers.
✔️ Avoiding spam complaints by providing clear opt-outs.
✔️ Maintaining a low bounce rate and high open rates.
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